Welcome to Elston

We are a group of investment professionals who combine advanced theory with extensive practice specialising in ETFs.

Advisory

Policy
We assist family offices, charities and endowments establish investment policies to outline their objectives and constraints, and design a strategic asset allocation for that policy. A policy portfolio can be constructed using ETFs.

Manager Selection
​We can assist manager selection and review, as well as with ex ante and ex post risk-return analytics.

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Learn more about our  Advisory service.

Investment Strategy

ETF Portfolios
We assist asset managers and financial advisers develop and launch investment strategies delivered as ETF portfolios, products, and funds.
Learn more about our Portfolios.
View Portfolio Factsheets.

Indices
We are a registered index provider, designing and administering a range of multi-asset indices.
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 Learn more about our Indices.

ETF Research

ETF Research
Our ETF Research is to support asset managers and intermediaries with their ETF selection and review processes.

​Portfolio Analytics
We provide portfolio analytics and custom benchmarks for asset owners, managers and intermediaries.




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Learn more about our Research.

Our interests are aligned with our clients. We bring professional investment expertise to your side of the table, as part of your own team.

1. We concur with academic research that states that asset allocation, not stock selection, is the primary determinant of portfolio outcomes.
2. Our focus is getting the strategic asset allocation right for a client's needs, and dynamically adjust that allocation over time in line with portfolio objectives, using a rules-based approach.
3. For traditional investments (public markets), we are index investors (using both traditional cap-weight and alternative weight indices) so use ETFs to gain exposure to different, asset classes, factors and other exposures as part of a diversified portfolio.
4. For alternative investments (including private markets that cannot be indexed), we look to Liquid Alternative strategies that have differentiated risk-return characteristics.